Do you remember when it just stopped working? The way you were doing things just, well, was no longer enough? There simply comes a point where something needs to change.

For each of us, that started with our health. We’ve experienced that moment—whether it was needing to keep up at work, keep up with our kids, or even have a child in the first place—and found our way to break through and get healthier, better, stronger, smarter. Every time we had to show sisu (Finnish, like us) and create our own solutions that fit our health needs and physical realities, not adopt generic ones. Most people eat the same, so most people have found food becomes the cause of disease.

Elo (pronounced like “hello” without the “h”) is also Finnish and translates to either “life” or “happiness.” We created Elo to turn food into medicine so you can live life to the fullest. To accomplish this, we’ve built cutting-edge AI (from a proprietary analysis of 3,000 peer-reviewed studies) to apply to your personal health biomarkers and deliver precision to nutrition… Then, we relentlessly optimize and improve your nutrition over time. We’re starting with supplement precision packets, but we’ve got big ambitions. And we won’t stop until we’ve succeeded at transforming food from the cause of disease to medicine.