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Elo Raises $5 Million in Seed Funding From Pro Athletes And Tech Luminaries to Pioneer A New Category of Smart Nutrition Products

San Francisco, CA (February 10th, 2022) – Elo, the Smart Nutrition company turning food from the leading cause of disease to medicine by harnessing the power of at-home testing, AI, and nutritional coaching, today announces $5 million in seed funding...

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Gummy vitamins vs. other supplement forms: Which one is best?

If you’re looking for ways to reduce your risk of certain diseases, combat a vitamin deficiency, or enhance your overall health and well-being, then supplements may be the answer for you. Even though you can get many essential nutrients in...

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Elo supplement box

Personalized nutrition doesn't cut it. Why 'Smart Nutrition' is the way of the future.

Nutrition is a complex science that involves many variables, which means there’s no “one size fits all” approach. Increasingly, consumers are looking for nutrition solutions tailor-made for their unique biology, goals, and preferences. To date, most of the personalized nutrition...

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Elo Articles ThirdParty1

Elo’s third-party testing process

Supplements are a notoriously murky, unregulated market where companies don’t have to demonstrate their products are safe before being sold to the public. Unfortunately, what you see on the label isn’t always what you get. Third party testing can be...

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Biomarker Box
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  • by Edwina Clark, MS, RD, CSSD

How to collect a successful blood biomarker sample at home

Blood biomarkers are commonly used to evaluate health and nutrition status, and thanks to the advancement of modern technology, some of them can be tested from home. If you’re a first-timer, this process can be a little intimidating so we’ve...

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supplements near a pill bottle

Foolproof tips and tricks for taking supplements

Whether you want to lower your risk of certain diseases, combat a vitamin deficiency, or improve your daily performance, taking the right supplements can enhance your overall health and wellbeing. However, you have to take them consistently to reap the...

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